Digital Content Marketing Do’s and Don’t’s

digital content marketing

You’ve seen it: all that content that you see scrolling through your Facebook or Twitter feeds, and you’re just confused on why and how that got through management? We know; we’ve been there. 

Digital content marketing properly can be hard, especially as readers grow more and more wary of advertisements on their feeds. That’s why we put together a short list on “what to do” and “not to do” as far as digital content marketing on the web.


  1. Be creative | you will become white noise in comparison if your content does not stand out.
  2. Don’t be afraid to be funny | Humor goes a longer way than wordy articles ever will.
  3. Relevance is key | don’t post an article that is more than 3 months old. There is too much content out there for anyone to waste their time reading something out of date.
  4. Real-Time always wins | do you remember the Oreo post when the lights went out at the Superbowl? Yeah, real-time marketing works.
  5. Images, Images, Images | always have an image in every post. We are visual people.


  1. (D0n’t) Post on Facebook, Like you do on Twitter | Facebook doesn’t need 30 post a day – and neither does Twitter for that matter. But Facebook is not a ‘real-time’ ‘live-tweeting’ platform. Know your platforms and the frequency in which is successful for them.
  2. (Don’t) Use Sarcasm | as much as we all know your sarcastic humor is funny, on the web – it doesn’t come across that way. It comes across as rude and hateful, and your consumer will not appreciate it.
  3. (Don’t) Use Facebook for Hashtags | One hashtag on Facebook won’t kill you – but applying hashtag after hashtag (AKA Instagram) on Facebook will not only hurt your running with Facebook algorithms, but with your audience, too. Again – know your platforms.
  4. (Don’t) Post your Twitter Feed to Facebook | just don’t do it. Turn that button to off, immediately. They are separate for a reason.
  5. (Don’t) Not Engage | If someone comments on your page, you need to respond. Within 24-48 hours preferably. The more active you are on social media the more people want to talk, follow, or like your stuff. If you’re engaged so are they.
  6. (Don’t) Forget your Audience | If your target audience is 25-40’s age, don’t post retirement information. It may sound obvious, but some people need to be reminded of the obvious. In other words know your audience.

There are plenty more helpful tips that will help you succeed on what to do. And soon you will become an expert on these things – but for now these tips will help you understand the purpose of social media isn’t to just advertise or even to just be social. There is a balance of the two, which with a strategy for each platform, will help your business grow in more ways than one.

If you’re looking for other ways to grow your business Contact us here!


About The Author

Brooke Burnett /