Digital Media Marketing vs. Traditional Marketing
“Between 2012 and 2015, the proportion of spending that went to print journalism declined dramatically” stated sidequik.com in a recent infographic released calculating a number that traditional marketers don’t want you to see.
If you think about it, how much of your day is spent online? Now compare that to your peers. You are soaking in hours and hours of data online – whether through desktop or mobile.
But what does switching a majority of your marketing budget to digital do for you?
- Real-Time Measurable ROI
The analytics behind digital media marketing are detailed, structured, and easily trackable. With the leader of search engine marketing (Google) controlling a back-end database that houses reach, conversions, and targeted posts – how could you choose a billboard over that?
- It’s Where Your Customer Is
Go where they are – the backend mission of marketing, correct? In that same infographic from sidequick.com, they stated that “50% of people get news from the internet and other digital news source like apps.” The information flow for your customer is routinely based online and in their mobile device – why not meet them there?
- Cost Effective
The best part about digital media marketing (well, for the budget holder) is that no campaign has to be set, signed, and delivered all at once. You can allocate whatever amount you want to the ads, and then if you don’t see the results you are looking for (because of #1); you can easily reallocate the funds to another digital marketing effort that is responding better to that particular image, sale, and/or call to action.
There are way more reasons to say yes to digital, even if you want to stick to mostly traditional marketing efforts. But don’t let anyone talk you out of at least investing in digital media marketing. After all, we got you here, didn’t we?
Don’t know how to transition from traditional to digital media marketing? We can help. Let’s grab coffee.